The complete operator's starter kit. The why and the how - in one stack. For the self-made and the ones who dream to be.
All sales final · Non-refundable · Secure checkout via Stripe
The Founders Guidebook covers the cross-industry fundamentals every operator needs. Your 3 Trade Guidebooks cover the specific execution in your chosen industries.
541 pages. 11 parts. 62 chapters. The cross-industry operator manual - capital structure, pricing, hiring, systems, tax, marketing, legacy. Written by an operator, not a theorist.
Pick any of 47 trades. Construction, service, food, auto, trucking, beauty, specialty, or tech. The industry-specific execution for your first business.
A second trade to complement, diversify, or hand off to a partner. Most operators pick trades they can operate in parallel - same truck, different service.
A third trade for exploration, a family member's path, or your own long-term expansion play. Keep it on the shelf - you'll know when to open it.
Browse the full library. When you reach checkout, you'll confirm your three selections. All 47 trades are eligible.
Click up to 3 trades to build your bundle. Trade selection is confirmed at checkout - Stripe will collect your choices as order metadata.
All sales final · Non-refundable · Secure checkout via Stripe
Every operator who has ever built a real business knows two things: you need the universal skills - capital, pricing, hiring, systems - and you need the specific trade knowledge that nobody teaches in a weekend seminar. Most books give you one or the other.
This bundle gives you both. The Founders Guidebook covers everything that is true regardless of what you build. The three Trade Guidebooks cover the specific execution for the industries you choose to enter. Together, they are the complete operator's education.
You could spend three years and $40,000 learning this through trial and error. Or you could spend $697 and start with the operating manual already written.
| What's included | Separate price | Bundle price |
|---|---|---|
| The Founders Guidebook (digital) | $397 | Included |
| Trade Guidebook #1 (your choice) | $147 | Included |
| Trade Guidebook #2 (your choice) | $147 | Included |
| Trade Guidebook #3 (your choice) | $147 | Included |
| Total | $838 | $697 |
| You save | $141 | |
"[Testimonial coming soon - real operator reviews will be placed here at launch.]"
One Founders Guidebook. Three trade books of your choice. The complete operator's kit.
Build My BundleAll sales final · Non-refundable · Secure checkout via Stripe
Click any three trades in the picker above - they'll highlight gold. Your selections are passed as metadata to Stripe when you complete checkout. If you're not sure, pick three you're genuinely curious about. You can always add more trades at $147 each later.
Trades are selected at checkout and fulfilled immediately upon payment. Because digital goods are delivered instantly, selections are final. If you made an error, email us at [email protected] within 24 hours and we'll do what we can.
Digital delivery is immediate. You'll receive a secure Cloudflare R2 download link within 5 minutes of payment. Hardcover versions of the Founders Guidebook can be added at checkout and ship in 5–7 business days.
The bundle includes digital PDF editions of all four books. To add the Founder's Guidebook hardcover, purchase it at $437 separately or ask us about upgrading your bundle order within 24 hours.