Setter to crew leader to owning a tile installation company.
Every chapter builds on the last. From day one in the trade to the day you own the company. No filler. No inspiration. Just the actual steps.
Ceramic and porcelain tile, natural stone, large format (24x48+), shower systems, Schluter trims, heated floor systems. The skills that make you a premium installer.
State contractor license, CTEF Certified Tile Installer (CTI) credential, and the bonding and insurance that commercial general contractors require.
Tile saw, tools, material account, estimating template, and per-square-foot pricing. First customer playbook. The contractor outreach sequence.
Square footage pricing by tile type and size, demo and floor prep, waterproofing, Schluter and trim pricing. The margin model for residential vs commercial.
Kitchen/bath showroom relationships, GC tile-sub relationships, Angi, Houzz, remodeling contractor referrals, and hotel/multifamily accounts. What delivers volume vs what delivers margin.
Solo to helper to second installer. Quality walkthroughs. The 2-man production crew that doubles output and maintains zero callbacks.
Custom shower design, large format floor patterns, outdoor porcelain. The specialty that moves you from per-square-foot competition to design-build pricing.
Residential remodel tile, commercial hotel/multifamily accounts, and showroom preferred installer programs. The revenue mix that takes a tile company past $1M.
Updated Yearly. Forever Yours.
Every guidebook is updated yearly to reflect new licensing laws, current industry standards, current market rates, and refreshed playbooks. Buy once — every future edition is yours free for life. Major annual updates ship every January. Spot updates for major regulatory changes ship within 60 days.
This is not a textbook. This is the operating manual.
Here is what the same information would cost you anywhere else.
Tile-specific
Get both formats in the bundle and own it for life.
“Read it in a weekend. Apply it for a lifetime.”
Every bundle saves you money. The bigger the stack, the bigger the gap between what you pay and what you get.
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Tile installation is skill-intensive enough that bad installers lose jobs quickly - and good installers can't be replaced.
This guidebook takes you from setter to installer to company owner: the licensing, the estimating, the customer channels, and the specialty work that separates premium installers from commodity subs.
Every remodel has tile. This is the playbook to own that work.
You have the book in your hands tonight. Questions about the material, your business, or how to apply it? Email us — real human, 24-hour response.
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Trusted by trade operators across the U.S. · Built by Eduardo & Kassandra Panozzo