Certified trainer to full client roster to studio owner.
Every chapter builds on the last. From day one in the trade to the day you own the company. No filler. No inspiration. Just the actual steps.
The major certifications (NASM, ACE, ACSM, NSCA), CPR/AED requirements, specialty certs (corrective exercise, nutrition coaching, kettlebell, TRX), and the credentials gym chains and high-end clients actually look for.
Programming, periodization, assessments (FMS, movement screens), strength training, hypertrophy, conditioning, mobility, nutrition fundamentals, and the specialty skills (powerlifting, Olympic lifts, post-rehab) that command premium pricing.
Social media content (Instagram, TikTok before-and-after transformations), referral programs, session packages, booking software (Trainerize, TrueCoach, Mindbody, PT Distinction), and the client retention habits that build a $10K/month book.
The three models: employee/contractor at a big-box (LA Fitness, Equinox, Lifetime), renting floor space at a studio, and owning a private training studio. The math on each at every career stage - and when to move.
Location selection, floor layout (1-on-1 vs semi-private vs small-group), lease negotiation, equipment (racks, dumbbells, cardio, rigs, turf), insurance and waivers, and the launch strategy that fills a calendar by month one.
Instagram and TikTok trainer content, Google Business, partnerships with chiropractors, PT clinics, and corporate wellness, referral programs, and the body-transformation package marketing that fills a calendar.
Hiring certified trainers, contractor vs W-2 splits, the culture that keeps top trainers from leaving, and the supplement/apparel retail revenue that adds 10-15% to gross sales.
Multi-trainer studio volume, online coaching, semi-private group training, corporate wellness contracts, and second-location expansion. The business model that takes a personal training studio past $1M.
Future, Caliber, Trainwell, Ladder, Trainiac, Apple Fitness+, Peloton, iFit, Fitplan, AAPTIV, Alo Moves, Tonal, Beachbody. Every platform that pays a certified trainer in the U.S., the real payout numbers, the application requirements, and the stack model that gets you to $10,000 a month of recurring income in 18 months. The bridge to gym ownership starts here.
Updated Yearly. Forever Yours.
Every guidebook is updated yearly to reflect new licensing laws, current industry standards, current market rates, and refreshed playbooks. Buy once — every future edition is yours free for life. Major annual updates ship every January. Spot updates for major regulatory changes ship within 60 days.
This is not a textbook. This is the operating manual.
Here is what the same information would cost you anywhere else.
Personal Trainer-specific
Get both formats in the bundle and own it for life.
“Read it in a weekend. Apply it for a lifetime.”
Every bundle saves you money. The bigger the stack, the bigger the gap between what you pay and what you get.
"Start your trades together. One income today, two incomes tomorrow."
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"Read three. Pick one. The other two are gifts you give your friends."
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"Five trades. Five paths. One family-built future."
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"Every trade. Every advantage. One library."
$1,997 is roughly four hours with a business attorney. Or it is the entire wealth-building library, in your hands, forever.
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The personal training business is built on results and loyalty - clients who get real transformations follow their trainer when they leave the big-box gym, and they bring their friends.
This guidebook covers the certification path, the client-book building, the floor-rental or studio setup, and the multi-trainer scaling model that takes a personal training business from one trainer to a real company.
Certify, book, studio. The path from new trainer to studio owner.
We're putting the finishing touches on The Personal Trainer Guidebook. Join the founders waitlist and get first access when we launch — plus Founders pricing locked in for life.